The Vice is.

For the days meant to be dreamt,

life to be lived

and work, to be enjoyed.

 
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Concept.


The Vice Wine is a Napa Valley luxury wine brand made in small batches. Each batch is crafted from single grape varietals sourced from hand selected vineyards that best express the grape varietal and the region that it comes from. The Vice Wine is a result of passionate labor, sustainable farming, a long expertise of the wine industry and a current understanding of the consumer’s wine trend.

The Vice Wine is about as personal of a brand as it gets. Everything is done by the founders. We drive the truck to get our fruit, we crush, bottle, label; we do everything by hand when possible. We design the labels, work the market, and sell the wine. 

We believe that the best wines in the world aren’t the most expensive ones. We thrive at providing the best quality wine at the best value.


“Celebrating your personal Vice isn’t about over-indulgence, but an appreciation for tradition & new practices alike, the process of sharing and of course, the perfect serving as only The Vice can provide.”

The Vice is a “family wine” like many others in the creation, but a family-made wine that aspires to finally be for an entire family. Cross generational, embracing and refined, The Vice celebrates and aspires for diversity by crafting a select variation of styles